Your 你的Reputation reflects how people in the world judge your mercenary company to conduct itself based on past actions. Do you show mercy to your enemies? Do you burn down farmsteads and massacre the peasantry? Based on your Reputation, people may offer you different kinds of contracts, and both contracts and events may play out differently.
Currently the only thing Reputation does is:
If you have a Reputation of 80 or higher, you will not get any Raze Attached Location Contracts offered.